Local SEO Guide How to Optimize For Google’s E A T Algorithm

In this local SEO guide search engine optimization step by step walk-through I will guide you through the process of optimizing for Google’s E-A-T algorithm for the best results. In part one I started at the beginning doing analyzation of the top local ranking Google competitors looking heavily at Google’s SEO E A T factors.

Than in this video part two looking at the top ranking local websites for the trust signals and factors that are considered part of the EAT algorithm for any particular search engine results page ( SERP ) especially for YMYL niches such as the example I am walking through live. I will walk you though optimization of schema markup that the others are utilizing on there sites to finish up this guide.

If you have any questions related to Google’s eat algorithm please feel free to ask any and all Google search engine optimization local question below and I’ll be happy to answer them after today’s local SEO guide.

Chris Palmer SEO – Internet Marketing Services
30 W Broad St fl2
Tamaqua PA 18252
(570) 810-1080

All about Citations – What they are, why you should be using them for SEO, and how you can get them.

Citations Product Page:
https://sirlinksalot.co/citations/

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How to build citations for local SEO extensively covers all the ways you can find and build local listings.

If you’re a local business you need to start building your citations the moment you launch your website. Citations are listings of your business details, name, address, and phone number.

I show you how to audit your top competitor to discover how to identify which citations are more powerful for your business. When you build your local listings, it is essential that you do not overdo them. 100 citations are general the sweet spot that I recommend to begin with. However, this approach might not be the right one for your business.

Here are the local tools I used,

Bright local: https://linkto.osbornedm.com/Brightlocal
MOZ: https://moz.com/learn/seo/citations-by-category

0:00 Intro To Building Citations For Local SEO
0:10 What Is A Citation
0:45 Everything Involved In Citations
1:02 Assess Competitors Citations
1:33 Moz Citations By Category
2:08 Use Bright Local
2:49 SEM Rush Audit
3:50 Using Search Operators
5:28 Create A Spreadsheet
5:39 Build The Citations
8:15 Final Tips For Citation Building

If you want to learn more about how local citations can help your business.

Contact me today, and let’s get your business growing with the power of local citations!

Osborne Digital Marketing

401 East Las Olas Boulevard, Suite 1400,
Fort Lauderdale, FL 33301
239 266 7774

https://osbornedm.com/
#localseo #localcitations

Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1
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You will learn how to optimize a site to show up in searches in a particular geographic area.
Watch the full free course at SEMrush Academy: http://bit.ly/2lPfSdj

0:05 Local links
2:04 Citations

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You might find it useful:
Find and fix international SEO issues with the Site Audit tool:
➠ https://bit.ly/3f32yJn

This course will help bring your business to the top of the map pack and local search results:
➠ https://bit.ly/3bRTwNv
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Just like in regular SEO, links are the most weighted relevancy signal, but you have to change your focus. Typically in local SEO, you’re working on a much smaller scale. You don’t need thousands or even hundreds of links. Many local businesses have fewer than 20 sites linking to them. So adding a handful of links can make a massive difference.

With local SEO, your focus should be on building links from local businesses and websites. We’re not worried about Domain Authority or Trust Flow, because many times the local sites linking to you are much smaller and have less overall authority.

We don’t even care if the link is followed or nofollowed – in the local algorithm, nofollowed links still carry weight and can make a difference.

Basically, all the things that traditional link builders avoid are the things that you’re going after in local SEO. I like to call them “crappy church links” – that really juicy hyper-local link from a church website that’s absolutely killer for the algorithm… looks exactly like the kind of link that the traditional guys would avoid like the plague. It’s got a DA below 15, it’s a nofollow link, and the site that’s linking is pretty ugly.

It’s much easier to build links for local SEO, again because you’re at a smaller scale. You don’t have to create massive, awesome content pieces and then run huge PR campaigns so people see the content. Usually, you can simply look at what the business is already doing and you’ll have awesome link opportunities.

Relationships are an easy source of local links too – it’s likely that the business has been there for years, forming relationships with other businesses and individuals in the local community. It’s infinitely easier to get a link from someone you know…

Local sponsorships and charity work are another great source of local links – basically, if you’re involved in the local community, it’s incredibly easy to build local links.

Citations are another important off site signal in local SEO. Citations are mentions of your business’ name, address, and phone number (commonly called NAP) on other websites. It’s important to Google that your NAP is exactly the same everywhere it’s listed online.

Citations aren’t as powerful as they used to be – now they’re more of a foundational tactic. It’s important to get them right, but it’s not a hugely important signal that you need to add to month in and month out.

This graphic shows the local search ecosystem for the US, so you can see the relationships between the different citation sources. The 4 major aggregators are at the top, feeding down to the second tier sites, in turn feeding to the third tier sites. Then everything feeds to Google’s local algorithm which looks upstream to check consistency. If you’re doing local SEO in another country, the ecosystem will be different, and probably less complex, but the idea is still the same.

In the next lesson, we’ll talk about local content, and how a localized focus can make a huge difference.

#LocalSEO #LocalLinks #Citations #SEOcourse #SEOtutorial #SEMrushAcademy